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Redefining The Phelps School

June 26, 2015 Books, Branding, Publications

The Phelps School in Malvern, Pennsylvania is a unique and extraordinary boarding and day school for boys in grades six through 12. But it faced a challenge. The School’s external identity was not reflective of its true character—it didn’t capture what differentiates Phelps from other educational institutions, nor did it clearly communicate why a prospective…

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