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Author Archive

BZBI’s True Colors

March 8, 2016 Branding, New Work

Last year, Philadelphia’s Temple Beth Zion-Beth Israel (BZBI) received a brand refresh when we designed their new website. We were inspired by the synagogue’s Neo-Gothic building and their extensive roster of community programs that aim to educate, engage and foster a feeling of belonging. To capture the vibrancy and excitement found in their engagement efforts, we infused the site with…

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Monday Mark: #2

September 29, 2014 Branding, Logos, Monday Marks

CLIENTS Next Egg, Philadelphia, PA Philadelphia Sinfonia, Philadelphia, PA Kleinbard Bell & Brecker LLP, Philadelphia, PA Ortner-Unity, The Center on Family Violence (University of Pennsylvania), Philadelphia, PA ReMarks Today we’re visiting a few marks that have something in common—a graceful calligraphic shape. These examples explore how a hand-drawn swirl or an arc can communicate different ideas based on the context, color…

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Monday Marks: #6

September 1, 2014 Branding, Logos, Monday Marks

CLIENT: dcTrunk, Washington, DC BUSINESS: Invitational trunk show and sale of wearables and jewelry reMARKS: dcTrunk was developed for longtime client and friend of MGD, Steve Ford. He and principles David Forlano, Biba Schutz and Valerie Hector requested a mark for an invitational trunk show that would run simultaneously with the Smithsonian Craft Show, held each spring…

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Monday Marks: #8

August 18, 2014 Branding, Logos, Monday Marks

CLIENT Elfant Wissahickon Realtors, Philadelphia, PA BACKGROUND Coinciding with the opening of their company headquarters at 8039 Germantown Avenue, Elfant Wissahickon Realtors hired us to transform their long-time logo into a mark that would better reflect the image of the growing company. The mark needed to help redefine their status as a local, northwest…

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Monday Marks: #12

We are often hired by not-for-profit organizations to create a graphic mark and coordinated materials to promote an event. Each event is unique—requiring our careful understanding of the agency’s goals and target audience. All of the graphic packages have a distinct personality thread consistently through multiple pieces, which include save the date cards, invitations,…

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Monday Marks: #17

June 16, 2014 Branding, Logos, Monday Marks

CLIENT Aleph Society, New York, NY CREATIVE BRIEF Global Day, a worldwide day of Jewish education, was created in 2010 to celebrate the completion of 40 years’ work by Rabbi Adin Steinsaltz in translating the Talmud. This ambitious event is driven by a desire to recognize Rabbi Steinsaltz’s monumental accomplishment in translating the Talmud, and seeks…

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Monday Marks: #19

June 2, 2014 Branding, Logos, Monday Marks

CLIENT Jewish Learning Venture, Melrose Park, PA CREATIVE BRIEF Create a visual identity for Jewish Learning Venture,  a community agency  passionately committed to Jewish education and engagement. The logo should be bold and dynamic—emblematic of an organization that empowers the community to connect to Jewish life. As the Jewish Learning Venture serves as a central hub for educational…

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End It!

January is Human Trafficking Awareness and Prevention month and, thanks to the efforts of WOMEN’S WAY, needed attention is being brought to this horrifying issue everyday. MGD was thrilled to develop the visual campaign which can be seen on banners around City Hall as well as bus shelters, subway posters, and store front posters in…

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Redefining LBBC’s Look

December 7, 2011 Annual Report

For this year’s annual report, Living Beyond Breast Cancer sought a high impact product. Their theme, “Redefining Definitions,” inspired us to create a piece that could “live beyond” the organization’s yearly reporting. Dividing their content into two halves—one dedicated to outlining the programs and services of the organization and the other serving as a report…

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April Showers Bring May Flowers

May 13, 2011 Self-Promotion

This May as the flowers start to bloom, we are reminded of a colorful promotional piece we created during a stormy time in our recent history. Two years ago, many of our clients froze their marketing budgets and even considered closing their doors as a result of the recession. To give them a lift, we…

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