The Value of Our Voices

The Value of Our Voices

Posted on: January 16th, 2017 by

After such a divisive and vitriolic presidential campaign, a hole started to grow in my heart. I felt hopeless. Saddened. Selfishly, I longed for comfort. Selflessly, I prayed for national unity. I became desperate for…

BZBI's True Colors

BZBI’s True Colors

Posted on: March 8th, 2016 by

Last year, Philadelphia’s Temple Beth Zion-Beth Israel (BZBI) received a brand refresh when we designed their new website. We were inspired by the synagogue’s Neo-Gothic building and their extensive roster of community programs that aim to educate, engage…

marketplayce

marketplayce

Posted on: December 1st, 2015 by

  Two years after branding The Play Café in Bryn Mawr, we were approached by owner Lauren Ainsworth to assist with the naming, design and implementation of their new retail component, code-named “the shop” at the…

Redefining The Phelps School

Redefining The Phelps School

Posted on: June 26th, 2015 by

The Phelps School in Malvern, Pennsylvania is a unique and extraordinary boarding and day school for boys in grades six through 12. But it faced a challenge. The School’s external identity was not reflective of…

L'chaim—TO LIFE!

L’chaim—TO LIFE!

Posted on: April 21st, 2015 by

Nine months ago, Masters Group Design was selected to create a new name, tagline, logo, visual identity and positioning language for the Klein JCC in Northeast Philadelphia. Today, the fruits of that labor are being…

Creating The Visual Connection For LBBC

Creating The Visual Connection For LBBC

Posted on: March 3rd, 2015 by

  This fall, Living Beyond Breast Cancer (LBBC) will be celebrating 25 years of service and support. They are also planning a major move to accommodate their growing enterprise, followed by the launch of a…

Monday Marks: #1

Monday Marks: #1

Posted on: October 6th, 2014 by

  Every Monday, for twenty-one consecutive weeks, we have blogged about a graphic mark (or marks) designed by our creative team. This series started on our 21st birthday—May 19, 2014 and officially ends TODAY with…

Monday Mark: #2

Monday Mark: #2

Posted on: September 29th, 2014 by

  CLIENTS Next Egg, Philadelphia, PA Philadelphia Sinfonia, Philadelphia, PA Kleinbard Bell & Brecker LLP, Philadelphia, PA Ortner-Unity, The Center on Family Violence (University of Pennsylvania), Philadelphia, PA ReMarks Today we’re visiting a few marks that have something…

Monday Marks: #3

Monday Marks: #3

Posted on: September 22nd, 2014 by

  This Wednesday evening, Jews around the globe will be ushering in year 5775. To mark the new year, we’re featuring logos that we’ve created for three very different synagogues—one reconstructionist, one reform and one with no movement affiliation….

Monday Marks: #4

Monday Marks: #4

Posted on: September 15th, 2014 by

CLIENT Community Legal Services of Philadelphia (CLS), Philadelphia, PA BACKGROUND Over the past twelve years, we’ve had the privilege of working with CLS, a local non-profit organization that provides free legal services, in civil matters, to low-income Philadelphians. Providing…

Monday Marks: #5

Monday Marks: #5

Posted on: September 8th, 2014 by

  CLIENT: FringeArts, Philadelphia, PA CREATIVE BRIEF Create a graphic mark for FringeArts, an organization that commissions, develops, and presents the world’s most cutting-edge, high-quality performing artists. The mark should be a bold representation of a groundbreaking organization driven by…

Monday Marks: #6

Monday Marks: #6

Posted on: September 1st, 2014 by

  CLIENT: dcTrunk, Washington, DC BUSINESS: Invitational trunk show and sale of wearables and jewelry reMARKS: dcTrunk was developed for longtime client and friend of MGD, Steve Ford. He and principles David Forlano, Biba Schutz and Valerie Hector…

Monday Marks: #7

Monday Marks: #7

Posted on: August 24th, 2014 by

  CLIENT Wall House, Gustavia, Saint Barthélemy CREATIVE BRIEF Create a mark and graphic identity for Wall House, a seaside restaurant in Saint Barthélemy. The resident chef at Wall House serves French cuisine infused with…

Monday Marks: #8

Monday Marks: #8

Posted on: August 18th, 2014 by

  CLIENT Elfant Wissahickon Realtors, Philadelphia, PA BACKGROUND Coinciding with the opening of their company headquarters at 8039 Germantown Avenue, Elfant Wissahickon Realtors hired us to transform their long-time logo into a mark that would…

Monday Marks: #9

Monday Marks: #9

Posted on: August 11th, 2014 by

  CLIENT Eisenhower Fellowships, Philadelphia, PA CREATIVE BRIEF Create logos for the Eisenhower Fellowships “unConference” to be held in two cities—St. Louis and Philadelphia. Each location should have its own mark referencing the host city…

Monday Marks: #10

Monday Marks: #10

Posted on: August 4th, 2014 by

  CLIENT Kaizen InfoSource, Palo Alto, CA CREATIVE BRIEF Create a corporate identity for a startup information governance and information technology consultancy that has quickly earned national and internationalprominence. “Kaizen” is an eastern management philosophy meaning continuous…

Monday Marks: #11

Monday Marks: #11

Posted on: July 28th, 2014 by

CLIENT Nigro Insurance Agency, Philadelphia, PA CREATIVE BRIEF Create a visual identity for a boutique agency providing auto, business, health and homeowners insurance to customers in Pennsylvania and New Jersey. Nigro, an established and well-recognized family…

Monday Marks: #12

Monday Marks: #12

Posted on: July 16th, 2014 by

  We are often hired by not-for-profit organizations to create a graphic mark and coordinated materials to promote an event. Each event is unique—requiring our careful understanding of the agency’s goals and target audience. All…

Monday Marks: #13

Monday Marks: #13

Posted on: July 14th, 2014 by

  Happy Bastille Day! To mark the holiday, our Monday Marks feature is L’avion—that’s French for the plane—which is what you need if you plan to fly to St. Barths for Bastille Day. CLIENT L’avion Couture, St….

Monday Marks: #14

Monday Marks: #14

Posted on: July 7th, 2014 by

CLIENT Beck Photography, Philadelphia, PA CREATIVE BRIEF After years in existence operating two websites under two different names, Laurie Beck decided to rebrand her photography business under one name—strengthening its presence and eliminating confusion. Seeking…

Monday Marks: #15

Monday Marks: #15

Posted on: June 30th, 2014 by

  It’s Monogram Monday! Monograms represent names. They can be creatively orchestrated to capture one’s unique identity, essentially serving as a shorthand signature. Here are four monogram marks pulled from the MGD archive to celebrate Monogram Monday (which is not…

Monday Marks: #16

Monday Marks: #16

Posted on: June 19th, 2014 by

  CLIENT: The Philadelphia School (TPS), Philadelphia, PA DESIGN reMARKS: Graphic marks created for TPS are responsive to the existing visual identity, most notably defined by a logo that features bricks and a vine. The font—Myriad—is consistently…

Monday Marks: #17

Monday Marks: #17

Posted on: June 16th, 2014 by

CLIENT Aleph Society, New York, NY CREATIVE BRIEF Global Day, a worldwide day of Jewish education, was created in 2010 to celebrate the completion of 40 years’ work by Rabbi Adin Steinsaltz in translating the Talmud….

Monday Marks: #18

Monday Marks: #18

Posted on: June 9th, 2014 by

  CLIENT Fitler Square Improvement Association, Philadelphia, PA CREATIVE BRIEF Create a visual identity for Fitler Square, a quaint urban park dating back to 1896 and beloved by neighbors as Philadelphia’s perfect square. Nestled between 23rd…

Monday Marks: #19

Monday Marks: #19

Posted on: June 2nd, 2014 by

  CLIENT Jewish Learning Venture, Melrose Park, PA CREATIVE BRIEF Create a visual identity for Jewish Learning Venture,  a community agency  passionately committed to Jewish education and engagement. The logo should be bold and dynamic—emblematic of…

Monday Marks: #20

Monday Marks: #20

Posted on: May 26th, 2014 by

  CLIENT Valley Green Bank, Philadelphia, PA CREATIVE BRIEF Create a visual identity for a community bank in the Mt. Airy section of Philadelphia.  It will be led by a local team of business leaders…

Monday Marks: #21

Monday Marks: #21

Posted on: May 19th, 2014 by

  CLIENT The Play Cafe, Bryn Mawr, PA CREATIVE BRIEF Create a visual identity for The Play Café, a 4,000 square foot indoor play space for children (age 5 and under) and their caregivers.  Visitors…

CLS Has Inequality On the Run

CLS Has Inequality On the Run

Posted on: August 17th, 2012 by

Grab your running shoes! …unless you’re on the barefoot bandwagon. Community Legal Service’s JUSTICE FOR ALL! 5K will be here before you know it. We established the brand strategy for this event a few years ago, including the double-message logo…

Conceived. Proposed. Re-branded.

Conceived. Proposed. Re-branded.

Posted on: February 6th, 2012 by

The law firm of Cohen, Placitella & Roth, PC (CPR) approached us to strengthen their visual image. We began with an assessment of their print and digital collateral and concluded that the veteran law firm…

Hats Off to Hands On

Hats Off to Hands On

Posted on: November 30th, 2011 by

Jewish Relief Agency (JRA) was founded 12 years ago with one goal in mind, to bring vital food support to hungry, disadvantaged Jewish families in the community. Each year the organization plans a family-friendly fundraiser…

Wine + Football –> Touchdown!

Wine + Football –> Touchdown!

Posted on: November 8th, 2011 by

Wine by Design, a lifestyle marketing agency that develops signature wines to promote businesses and brands, introduced JETS UNCORKED last year in partnership with the New York Jets football team. They scored big with a 2008 Napa…

Around Town

Around Town

Posted on: August 10th, 2011 by

Back in May we posted a concept presentation for The Philadelphia Live Arts Festival and Philly Fringe, an event that supports local artists and brings the world’s newest and most cutting-edge cultural experiences to Philadelphia. For most of…

Festival Fusion

Festival Fusion

Posted on: May 19th, 2011 by

MGD has the great pleasure of designing the marketing materials for the 2011 Philadelphia Live Arts and Philly Fringe Festivals. This includes the development of a festival graphic that helps define the relationship between the…