Lisa Weinberger

Small Can Pack a Mighty Punch

By Lisa Weinberger

 

I was born into a family of giants. My dad, a former college basketball player, stands a towering 6’4” and wears a size 16 shoe. My dynamic mother measures 5’10”—and that’s without the Ferragamo heels. My only sibling hovers close to seven feet. No lie. When I was growing up, people would relentlessly gawk at my super-sized family and then ask the never-ending question: “What happened to you?”

Well, nothing happened to me other than the fact that I just never got big. At full maturation, I plateaued to an unimpressive 5’4”. I was saddled with the redundant nickname “Little Lisa,” and thrust into life with confusion about where I stood.

Fortunately, I immersed myself in a 24/7 love affair with art. It was through drawing and painting that I could express myself and unconsciously prove that small did not mean insignificant. What people failed to see in my diminutive stature, I made up for in mountains of visual narratives. People took notice. The most powerful revelation for me was that an image could change perception. It could convey a message and affect the way people see, think, and believe. I had found my stilts.

If you’re small you need tools to demand attention, especially from those who are goo-goo eyed by bigness. This is particularly necessary in the crowded arena of business.

Indeed, there is no shortage of small businesses doing gigantic work. These enterprises enrich our culture. They provide education. They ensure that the less fortunate have meaningful lives. Whether their “smallness” is a result of budget or human resources, bringing attention to their worthy contributions is the passion that inspires me daily.

At Masters Group Design, I provide the stilts for our clients so they can be seen and heard clearly. I lead the exploration that results in full understanding of their work—from their core values to their target audience. In print and digitally, we determine the most effective design strategy to raise up and amplify their important messages.

From where I stand, great work deserves attention—regardless of one’s size.