Monday Marks: #14
CLIENT
Beck Photography, Philadelphia, PA
CREATIVE BRIEF
After years in existence operating two websites under two different names, Laurie Beck decided to rebrand her photography business under one name—strengthening its presence and eliminating confusion. Seeking a more definitive visual identity, she reached out to us to create a mark that established Beck Photography as a seasoned, professional company. Her request was that the visual communicate a current, yet timeless aesthetic that avoided looking too cutesy, feminine or home-spun.
DESIGN RESPONSE
We approached this project with a tremendous advantage. Laurie Beck is an official MGD collaborator and, having worked with her for years, we had a pretty good sense of how a mark could capture her strengths. Our goal was to communicate her experience, discriminating eye and ability to use light in ways that significantly distinguish her from the pack. Since Laurie’s magical images are often shot in available light, symbolically representing f-stops on a lens was a natural way to represent her technical ability. The bold display of the name further signals confidence, certainty and the clarity with which Laurie approaches her creative work. The visual components of the mark make an indelible impression, just like Laurie’s photos. Click to see the full VISUAL IDENTITY.
RE-MARKS
“My goal in asking MGD to create an identity, was to bring all aspects of my photographic work under one name, with a unified look that functioned for my diverse client base. They met this through their thoughtful process of questioning, listening and their fine sense of design. Turns out they knew me better than I knew myself!”
—Laurie Beck
Monday Marks: Every Monday, for twenty-one consecutive weeks, we’ll be blogging about a graphic mark designed by our creative team. We’ll reveal the meaning and inspiration and share the many questions that each mark seeks to answer. The series begins on our 21st birthday, May 19, 2014. BookMARK our blog and see how we have made our mark!
Nice mark! Even beter than last week! l l l l