Monday Marks: #7
CLIENT
Wall House, Gustavia, Saint Barthélemy
CREATIVE BRIEF
Create a mark and graphic identity for Wall House, a seaside restaurant in Saint Barthélemy. The resident chef at Wall House serves French cuisine infused with Asian and American influences. Patrons include loyal locals as well as tourists and wine enthusiasts. The restaurant is named after the neighboring Swedish Museum’s prominent stone wall, which serves as a backdrop for diners.
DESIGN RESPONSE
The mark we created includes a rugged monolithic slab, offering a visual illustration to match the edifice next door. This strong graphic element is both referential and unforgettable.
For the display of the restaurant name, we chose the typeface Beo Sans, characterized by its ragged edges. The typography echoes the materials of the island’s rustic architecture, natural beauty, and the raw, creative expression of Wall Houses’ chef. Click identity to see examples of this graphic mark.
Monday Marks: Every Monday, for twenty-one consecutive weeks, we’ll be blogging about a graphic mark designed by our creative team. We’ll reveal the meaning and inspiration and share the many questions that each mark seeks to answer. The series begins on our 21st birthday, May 19, 2014. BookMARK our blog and see how we have made our mark!
