Fitler Square, a quaint half-acre park located in a Philadelphia neighborhood of the same name, is a beloved gathering space for neighbors and visitors of all ages. To recognize Fitler Square Improvement Association's accomplishments over the past 50 years, a jubilee celebration was planned. The event branding which included a graphic treatment of the event name, a save the date card, posters, banners and an invitation, needed to evoke a charming, old-fashioned neighborhood feeling—just like the park. Hand-lettered type and illustrations of well-known features were incorporated into the event materials. (Check out the visual identity we created for Fitler Square.)