Notes

Every September, FringeArts in Philadelphia produces an 18-day Festival creating a cityscape filled with theater, dance, music, visual art and everything in-between. For the past several years, we have branded the Festival with a unique visual identity. It is thread through a large variety of digital and online marketing pieces. 2013 was the first year that the new institutional brand was employed on festival material, helping to associate the 18-day experience with the now year-round organization. Shown here are printed guide covers, posters, interior guide spreads, a bus shelter, and a "teaser" mailer.

CLOSE X

FA

FA3

6

3

4

5

7

8

9

10

11

12

13