Author Archive

We design for love.

But, having a stand-out mission doesn’t always come with a stand-out budget. That’s why we take on pro-bono LOVE PROJECTS. We want you to stand out! View our newest project below and then, make your pitch. Submit an idea for MGD to design pro-bono.   Inspiring a Divided Nation MGD’s Most Recent LOVE PROJECT   In 2016, after one of the most…

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Building Bridges

November 30, 2016 Books

We were thrilled when Eisenhower Fellowships approached us to create a book inspired by the “This I Believe” series. They collected 34 essays from Eisenhower Fellows who live across the globe including three local fellows, Lucinda Duncalfe, Jane Golden and Sister Mary Scullion, who have made a profound difference in our world. The foreword was written by General Colin L….

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Festival Disruption

September 9, 2016 Event Graphics, New Work

FringeArts partnered with Masters Group Design for the 8th consecutive year to craft a memorable and distinct look for their 2016 Fringe Festival. The Festival’s world-class curated presentations never conform to a shared mood or theme but, this year, many present dark subject matter that can make audiences a bit uncomfortable and inspire questioning and discussion….

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Designing a Revolution

March 31, 2016 Event Graphics, New Work

MGD was hired by Philly Friendship Circle to design the materials for their 2016 benefit: “Start a Friendship Revolution”. A Brief Background The Friendship Circle connects teens and young adults to youth with special needs and their families. The organization offers a full range of Jewish and social experiences including creative arts group activities, Jewish…

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December 1, 2015 Branding, Logos

Two years after branding The Play Café in Bryn Mawr, we were approached by owner Lauren Ainsworth to assist with the naming, design and implementation of their new retail component, code-named “the shop” at the time. We brainstormed a handful of possible names and sketched visual representations of each one. Some solutions are solely typographic,…

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Monday Marks: #5

September 8, 2014 Branding, Logos, Monday Marks

CLIENT: FringeArts, Philadelphia, PA CREATIVE BRIEF Create a graphic mark for FringeArts, an organization that commissions, develops, and presents the world’s most cutting-edge, high-quality performing artists. The mark should be a bold representation of a groundbreaking organization driven by a passion to explore and discover the future of art. DESIGN RESPONSE The wordmark was designed as a symbol. It represents…

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Monday Marks: #7

August 24, 2014 Branding, Logos, Monday Marks

CLIENT Wall House, Gustavia, Saint Barthélemy CREATIVE BRIEF Create a mark and graphic identity for Wall House, a seaside restaurant in Saint Barthélemy. The resident chef at Wall House serves French cuisine infused with Asian and American influences. Patrons include loyal locals as well as tourists and wine enthusiasts. The restaurant is named after…

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Monday Marks: #9

CLIENT Eisenhower Fellowships, Philadelphia, PA CREATIVE BRIEF Create logos for the Eisenhower Fellowships “unConference” to be held in two cities—St. Louis and Philadelphia. Each location should have its own mark referencing the host city in some way, while appearing modern, fresh, smart and simple. UnConferences are, by their very nature, more open, innovative and participant-driven…

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Monday Marks: #18

June 9, 2014 Branding, Logos, Monday Marks

CLIENT Fitler Square Improvement Association, Philadelphia, PA CREATIVE BRIEF Create a visual identity for Fitler Square, a quaint urban park dating back to 1896 and beloved by neighbors as Philadelphia’s perfect square. Nestled between 23rd and 24th Streets along both Panama and Pine Streets, Fitler Square features a beautiful cast-iron Victorian fountain at its center, surrounded by…

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Monday Marks: #21

May 19, 2014 Branding, Logos, Monday Marks

CLIENT The Play Cafe, Bryn Mawr, PA CREATIVE BRIEF Create a visual identity for The Play Café, a 4,000 square foot indoor play space for children (age 5 and under) and their caregivers.  Visitors can play, relax, eat, learn, and party. We want The Play Café to be known as a safe and comfortable…

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Speaking Up for Good!

April 23, 2014 Event Graphics

Gratz College in Melrose Park, PA, is a leading institute of Jewish learning, offering programs tailored to students—online or on campus. We recently completed an event package for the college’s annual fundraiser in memory of Jeffrey B. Plevan. The event features writer and humorist Randy Cohen, the inventor of the “Letterman Top 10 List.” Below…

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Beyond the Box

November 27, 2012 Event Graphics

Jewish Relief Agency’s Annual Event to End Hunger is tonight, and everyone here at Masters Group Design is excited to attend! We’ve been working on the event branding for this fundraiser. It’s great to see our work help JRA go Beyond the Box. See more views of this event package under Event Branding.

CLS Has Inequality On the Run

August 17, 2012 Branding, Event Graphics

Grab your running shoes! …unless you’re on the barefoot bandwagon. Community Legal Service’s JUSTICE FOR ALL! 5K will be here before you know it. We established the brand strategy for this event a few years ago, including the double-message logo (because justice isn’t just for some—it’s for “US ALL”). Each year we build the print collateral, helping to bring exposure to…

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Hats Off to Hands On

November 30, 2011 Branding

Jewish Relief Agency (JRA) was founded 12 years ago with one goal in mind, to bring vital food support to hungry, disadvantaged Jewish families in the community. Each year the organization plans a family-friendly fundraiser to bring exposure to their great work and raise the necessary funds to keep it going. This year, they’ll be…

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Wine + Football –> Touchdown!

November 8, 2011 Branding

Wine by Design, a lifestyle marketing agency that develops signature wines to promote businesses and brands, introduced JETS UNCORKED last year in partnership with the New York Jets football team. They scored big with a 2008 Napa Valley Cabernet Sauvignon and are pleasing fans again this year with two new blends—a 2010 California Chardonnay and a 2009 Red Wine….

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Around Town

August 10, 2011 Branding

Back in May we posted a concept presentation for The Philadelphia Live Arts Festival and Philly Fringe, an event that supports local artists and brings the world’s newest and most cutting-edge cultural experiences to Philadelphia. For most of the summer, we’ve been working on a ton of collateral for the festival. We’re exciting to see the guides, bus shelters &…

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18 Years of Life at Masters Group Design

May 19, 2011 History

On May 19, 1993, I was in the 3rd grade, no doubt climbing trees in Kentucky (y’all!). Vicki, my future co-worker, was a junior in high school, probably painting her nails black or heading to the record store. Lisa, however, was beginning a new journey. Equipped with a Centris 610, a black and white laser…

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Festival Fusion

May 19, 2011 Branding

MGD has the great pleasure of designing the marketing materials for the 2011 Philadelphia Live Arts and Philly Fringe Festivals. This includes the development of a festival graphic that helps define the relationship between the two festivals. Live Arts and Philly Fringe are, in fact, two different festivals. Live Arts takes the main stage and…

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