Author Archive

The Value of Our Voices

January 16, 2017 Branding, New Work

After such a divisive and vitriolic presidential campaign, a hole started to grow in my heart. I felt hopeless. Saddened. Selfishly, I longed for comfort. Selflessly, I prayed for national unity. I became desperate for a dialogue centered on what we all value as Americans: respect, love, acceptance, common good, compassion. As a designer, I wondered how…

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Exuberant Junior Designer Wanted

October 16, 2016 Job Opening

We are seeking an eager and enthusiastic junior designer to provide daily support to our creative team on a variety of diverse projects. This position is part-time, five days a week with a minimum of 18 hours per week. Responsibilities include project research and organization, concepting, layout, revisions, preparing jobs for press, vender coordination, job trafficking and working with…

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L’chaim—TO LIFE!

April 21, 2015 Branding, Logos

Nine months ago, Masters Group Design was selected to create a new name, tagline, logo, visual identity and positioning language for the Klein JCC in Northeast Philadelphia. Today, the fruits of that labor are being realized as the organization’s new identity is officially launched and a new life begins. It was nearly 40 years ago…

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Who Should Have a Seat at The Table?

March 11, 2015 Tips

    Shortly after submitting a proposal for a project, one of the first questions a client will ask me is, “Can we stay within the budget and on deadline?” My answer: “We’ll do everything in our power to help you.” The truth, however, is that controlling the budget and timeline usually has…

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Creating The Visual Connection For LBBC

March 3, 2015 Branding, Logos

This fall, Living Beyond Breast Cancer (LBBC) will be celebrating 25 years of service and support. They are also planning a major move to accommodate their growing enterprise, followed by the launch of a new, more responsive website—a critical tool in their suite of exceptional information products. The confluence of these three major milestones…

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The Importance of Being Celebrated

February 4, 2015 Philosophy

My parents taught me that all things momentous are cause for grand celebration. Most times, their definition of a milestone stretched rather generously to include “graduating” from Brownies to Girl Scouts, getting a two-line role in the eighth-grade play, and even winning the Rotary Club’s drawing contest. They saw all of these precious moments as opportunities…

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A New Year’s Resolution!

January 25, 2015 New Work

NEW WORK In 2014, Masters Group Design was selected to redesign Perspectives, Einstein Healthcare Network’s community newsletter. We upsized it from a traditional letter size to a more attention grabbing format — 9″ x 12″. The layout was transformed to appear like a magazine with large engaging photographs and multiple sidebars with rich support content. On a…

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Stand and Deliver!

November 18, 2014 Tips

You know the saying, “creativity never sleeps.” Well, it’s true. There’s no such thing as a 9 to 5 job when you’re a designer. “Work” means exploring a bottomless trough of ideas while forgetting to move, eat, and in some instances, go to the bathroom. We are in creation mode day and night, hunched over our…

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Monday Marks: #1

  Every Monday, for twenty-one consecutive weeks, we have blogged about a graphic mark (or marks) designed by our creative team. This series started on our 21st birthday—May 19, 2014 and officially ends TODAY with our final mark. The animation above features the graphic mark that launched this series—an origami fortune teller. Why you ask? Excellent question. We challenged…

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Monday Marks: #3

September 22, 2014 Branding, Logos, Monday Marks

  This Wednesday evening, Jews around the globe will be ushering in year 5775. To mark the new year, we’re featuring logos that we’ve created for three very different synagogues—one reconstructionist, one reform and one with no movement affiliation. ReMarks Kehillah Synagogue, Chapel Hill, NC In Hebrew, Kehillah means community. In this community, congregants enjoy a true sense of belonging, are valued as…

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Monday Marks: #4

September 15, 2014 Branding, Event Graphics, Logos, Monday Marks

CLIENT Community Legal Services of Philadelphia (CLS), Philadelphia, PA BACKGROUND Over the past twelve years, we’ve had the privilege of working with CLS, a local non-profit organization that provides free legal services, in civil matters, to low-income Philadelphians. Providing equal access to justice is their daily mission. It is also a theme that has united several of  their fundraising initiatives…

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Monday Marks: #11

July 28, 2014 Branding, Logos, Monday Marks

CLIENT Nigro Insurance Agency, Philadelphia, PA CREATIVE BRIEF Create a visual identity for a boutique agency providing auto, business, health and homeowners insurance to customers in Pennsylvania and New Jersey. Nigro, an established and well-recognized family name in Philadelphia, should be the focal point. DESIGN REQUESTS “We’re looking for a logo that is professional and confident. The ‘N’…

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Monday Marks: #15

June 30, 2014 Branding, Logos, Monday Marks

It’s Monogram Monday! Monograms represent names. They can be creatively orchestrated to capture one’s unique identity, essentially serving as a shorthand signature. Here are four monogram marks pulled from the MGD archive to celebrate Monogram Monday (which is not an official holiday, in case you were wondering).   CLIENT: Jewish Communal Fund (JCF), New York, New York BUSINESS: Not-for-profit organization…

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Monday Marks: #16

June 19, 2014 Branding, Logos, Monday Marks

[test][singlevideo site=”vimeo” id=”98475039″ width=”520″ height=”292″][/test]   CLIENT: The Philadelphia School (TPS), Philadelphia, PA DESIGN reMARKS: Graphic marks created for TPS are responsive to the existing visual identity, most notably defined by a logo that features bricks and a vine. The font—Myriad—is consistently used, especially in the display of the school’s name. The official school colors—red and warm gray—are always present. We…

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Monday Marks: #20

May 26, 2014 Branding, Logos, Monday Marks

CLIENT Valley Green Bank, Philadelphia, PA CREATIVE BRIEF Create a visual identity for a community bank in the Mt. Airy section of Philadelphia.  It will be led by a local team of business leaders who know and understand the residents as well as the nuances of the business community. Their personal connection, dedication to…

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Our Website Stands For…

April 2, 2013 News, Self-Promotion

The launch of our new website today STANDS FOR quite a lot. For starters, it represents twenty years of hard work. It showcases over 65 samples of MGD projects, giving viewers a broad overview of our capabilities in an easy-to-view format. And, it doesn’t end there! Since our site is built in WordPress, a…

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A Voice for the Underserved

January 16, 2013 Annual Report

Community Legal Services of Philadelphia had a cool idea for their 2012 annual report. They wanted it to appear like a magazine. Four editorial spreads serve as the highlight of the report. They feature personal client stories, intended to raise up the voices of those who often feel invisible.  CLS’ dedication to improving their…

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Photo ID. Ask me!

THIS JUST IN A request to design a poster for the Committee of Seventy in collaboration with The Pennsylvania Voter ID Coalition. THE PURPOSE As of November 6, 2012, all voters must show photo ID every time they vote. With the April 24th primary just around the corner (next week) Seventy and the Coalition…

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Goodbye dot net. Hello dot com!

March 1, 2012 News

Being a dot net had its disadvantages. For starters, it was way too sporty for a bunch of creative designer types. The net imagery just didn’t work for us (know what I’m sayin’?). The biggest draw back, however, was the frustration from clients who assumed we were a dot com. They’d often complain that emails…

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Basic Needs. Meaningful Results.

February 28, 2012 Annual Report

Our lives are complicated. The responsibilities of maintaining a family, a home, a job, and our health is a daily challenge. We are flooded with bills, forms, applications and important documents that pile up into our personal folder of life—a reflection of how hard it is to keep up. For our Philadelphia neighbors living below…

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Conceived. Proposed. Re-branded.

February 6, 2012 Branding, Logos

The law firm of Cohen, Placitella & Roth, PC (CPR) approached us to strengthen their visual image. We began with an assessment of their print and digital collateral and concluded that the veteran law firm was replete with stunning results and compelling messages. We also saw opportunities for greater visual clarity and a clean, consistent…

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Super Star Solicitation

December 15, 2011 Solicitation Appeal

Children have always had a STARing role in the work of Jewish Family and Children’s Service of Greater Philadelphia. Each year, thousands of vulnerable and at-risk children are helped by JFCS’ services which include Critical Needs, Special Needs, Open Arms Adoption Network, Child Welfare, Education and Outreach, and Jewish Community Services. To generate support for…

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A Suitcase Makes a Case Against Domestic Violence

May 8, 2011 Solicitation Appeal

MGD’s passion has always been to raise the exposure and promote the services of non-profit organizations who seek to change the world—in ways both big and small. Each organization offers vital services to their constituents for which we create visual identities and marketing collateral. Regardless of their mission, they all have one thing in common:…

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A Two-Faced Book

April 15, 2011 Books

Just in time for Passover 2011 is a two-faced book written by Rabbi David Silber and published by the Jewish Publication Society. What’s cool about A Passover Haggadah: Go Forth and Learn is that it opens from both sides—combining two books into one. We designed the book’s interior and created cover art that could work for…

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