Monday Marks: #5
CLIENT: FringeArts, Philadelphia, PA
Create a graphic mark for FringeArts, an organization that commissions, develops, and presents the world’s most cutting-edge, high-quality performing artists. The mark should be a bold representation of a groundbreaking organization driven by a passion to explore and discover the future of art.
The wordmark was designed as a symbol. It represents art in formation—what we can and can’t yet see. Characters move in and out of the presentation space, their transitory state underscoring the boundless, evolving, and unexpected nature of FringeArts.
“You nailed it on the first try.”
—David Harrison, Vice President, FringeArts
Check out what we’ve designed for FringeArts:
Monday Marks: Every Monday, for twenty-one consecutive weeks, we’ll be blogging about a graphic mark designed by our creative team. We’ll reveal the meaning and inspiration and share the many questions that each mark seeks to answer. The series begins on our 21st birthday, May 19, 2014. BookMARK our blog and see how we have made our mark!