Vision|

Inspire Community

Hillel at Temple University, The Rosen Center

Philadelphia, PA

This new visual identity was inspired by Temple University’s emblematic T, representing strength and positive character. The Hillel logo is a proud embrace of the University’s identity. Its key graphic feature is a doorway structure representing an openness to all and a home away from home. Hey is for Hillel, the Hebrew character that makes this mark distinctively Jewish.